Today on the Demand Gen Pod, Episode 12, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy and ethics, […]
Today on the Demand Gen Pod, Episode 11, Summary notes from Episode 11: Intent data can provide valuable insights and boost conversion rates in marketing and sales. Accurate and complete data is crucial for intelligent customer engagement and personalization. Data accuracy and completeness can be ensured through data validation, quality controls, regular audits, and data […]
Today on the Demand Gen Pod, Episode 10, The transcript discusses the frustration of emails going to spam and provides strategies to improve email deliverability. It covers factors that contribute to emails being flagged as spam, such as spam filters, sender reputation, and email content. The negative consequences of having emails marked as spam are […]
Today on the Demand Gen Pod, Episode 9, Ryan welcomes everyone to the demand gen pod and discusses the importance of measuring the success of virtual events, including webinars. He emphasizes the need for businesses to improve and enhance their strategies based on key metrics and KPIs. Ryan mentions several metrics such as attendee engagement, […]