EP 16: Pro Tips for Successful Data Analysis

EP 16: Pro Tips for Successful Data Analysis

Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and utilize CRM tools […]

EP 15: AI-Based Email Marketing

EP 15: AI-Based Email Marketing

Today on the Demand Gen Pod, Episode 15, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when […]

EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

Today on the Demand Gen Pod, Episode 14, Ryan discusses duplicate records and why they occur in CRM tools like Salesforce. He gives examples of duplicates, such as parents and children sharing the same email address, or multiple purchase history records for one contact. Ryan explains how different marketing tools handle duplicates and the importance […]

EP 13: How Take Advantage of Intent Data in Marketing and Sales

EP 13: How Take Advantage of Intent Data in Marketing and Sales

Today on the Demand Gen Pod, Episode 13, Ryan discusses the importance and uses of intent data for sales and marketing. He explains that intent data helps understand customer needs and preferences, enabling personalized messaging. The two types of signals are explicit (web searches, content downloads) and implicit (social media interactions, online behavior). Intent data […]