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Automation

Automation

The proof is in the pudding: Email ROI

Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most exciting decades for marketers in recent memory. And it’s only getting better. An explosion of new digital technologies has pushed marketers to evolve. But those Read more…

By Ryan Axford, 2 years2 years ago
Automation

Build a Happy Birthday campaign in Eloqua

Simple, fun, and a fine reason to reach out to your customers and leads. If you collect birthdate data for you contacts, Eloqua gives you an easy way to send a birthdate email. Here’s how!

By Ryan Axford, 2 years2 years ago
Automation

Build a Product Purchase Anniversary Campaign in Eloqua

This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!

By Ryan Axford, 2 years2 years ago
Automation

Building in Pardot? Use these snippets to make life easy

If you’re new to building in Pardot, or heck, well seasoned, these snippets will save you time and headaches. Form Code Make your submit button an image Place this snippet in the Look and Feel step in the form wizard to change it to a image. Remember to remove all Read more…

By Ryan Axford, 3 years3 years ago
Automation

Make your Thank You Pages Smarter With On-Page Dynamic Content

Make your Thank You Pages Smarter With On-Page Dynamic Content Dynamic content is used all the time in emails. The signature, the body copy, the image shown, the offers – all of these could be dynamic based on any of your database’s contact fields in Pardot. But did you know Read more…

By Ryan Axford, 3 years3 years ago
New year, new Pardot
Automation

New Year, New Pardot! Simple Steps to Cleaning up your Database.

Database cleanup – now there’s a term which really gets the juices flowing. As much as account maintenance in Pardot – or in any MAP – is really bleh, it’s crucial for so many reasons. Let’s look at some ways you can clean up your database – from reducing the Read more…

By Ryan Axford, 3 years3 years ago
The Jaggedness Principle
Automation

The Jaggedness Principle and Multi-Dimensional Nurture

Just over 70 years ago, artist Abram Belskie and obstetrician-gynecologist Robert Latou Dickinson designed Norma and Normman, two statues carved of white alabaster. They were based on the measurements of 15,000 men and women between the ages of 21 and 25 in an effort to represent the average man and Read more…

By Ryan Axford, 3 years3 years ago
WARMING YOUR WAY TO A GOOD REPUTATION
Automation

Takeaway Tuesdays: Warming your way to a good reputation

Warming your IP is a crucial first step in establishing a successful ISP. Here are some great tips from Experian to help. Of course, you’re only warming your IP when you have a dedicated IP. Aren’t sure if you do? Reach out to us and we can help! Whether you’re Read more…

By Ryan Axford, 3 years3 years ago
3 outside the box ways
Automation

3 outside the box ways to use Custom redirects in Pardot

Pardot has some fancy tricks up its sleeves, and one of the most under-utilized ones are custom redirects. Pardot’s custom redirects allow you to track any link on your website or a third party site (for example, a link your Twitter page, a banner ad on a third party site, Read more…

By Ryan Axford, 3 years3 years ago
Nurture cadence
Automation

Three Solutions for finding the Right Nurture Cadence for You

Frequently, I come across clients who are looking for the right nurture cadence. More often than not, I’ve found companies choose a length of time between sends and stick to it. Maybe that’s once a week, where those who engage are accelerated and sent the next touch 2 days later Read more…

By Ryan Axford, 3 years3 years ago

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