3 outside the box ways to use Custom redirects in Pardot

Pardot has some fancy tricks up its sleeves, and one of the most under-utilized ones are custom redirects. Pardot’s custom redirects allow you to track any link on your website or a third party site (for example, a link your Twitter page, a banner ad on a third party site, etc.). Clicks on the link […]

Three Solutions for finding the Right Nurture Cadence for You

Frequently, I come across clients who are looking for the right nurture cadence. More often than not, I’ve found companies choose a length of time between sends and stick to it. Maybe that’s once a week, where those who engage are accelerated and sent the next touch 2 days later instead. Or, many times it’s […]

9 Ways to Optimize Your Emails for Mobile

  It’s now a trend: Smartphones have outsold computers in each of the last two years. This means people are beginning to depend more heavily on their smartphones than their PCs. And according HubSpot’s Slideshare presentation on The Science of Email Marketing, 80.8% of readers view their emails on mobile devices – be it phones or tablets. Recently, […]

Here’s What Sound Recording can teach us about Omni-Channel Marketing

I’ve been recording music for about 15 years. Long days, and nights, alone in my basement, bedroom, dorm room, and now music room (!), I’ve recorded about 300 songs which I’ve also written. Honestly this isn’t something I share openly with my professional side because I’ve never been one to shout about my talents. The […]