Bounced emails can be damaging to businesses and ultimately lead to poor email deliverability. ActiveCampaign’s “Why Emails Bounce: Understanding Bounce Types and How to Fix Them” provides valuable insights to businesses looking to fix bounced emails.
The guide explains the two types of email bounces, hard and soft bounces, and provides solutions to resolving them. It emphasizes the importance of keeping a clean email list and removing bounced emails to prevent future email deliverability issues.
ActiveCampaign provides best practices for preventing email bounces, including double opt-in consent for email addresses, validating email addresses before adding them to email lists, and sending emails only to subscribers that have given consent.
In conclusion, ActiveCampaign’s guide is a valuable resource for businesses seeking to maintain the effectiveness of their email campaigns. By understanding the causes and types of bounced emails and following best practices like double opt-in consent and email validation, businesses can ensure better email deliverability and prevent damaging email bounces.