Bounced emails can be frustrating and costly to businesses. ActiveCampaign’s recent post, “Why Emails Bounce: Understanding Bounce Types and How to Fix Them” is an excellent resource for businesses to understand the reasons behind bounced emails and how to fix them.
The guide explains the two types of email bounces, hard and soft bounces, with examples of each. Hard bounces occur when an email address is incorrect or doesn’t exist, and soft bounces occur when the recipient’s mailbox is full or the email is too large. Understanding these bounce types is crucial to identifying the root cause and taking appropriate corrective action.
ActiveCampaign highlights the importance of maintaining a clean email list by removing bounced emails from the list, preventing services like Gmail from marking future emails as spam and hurting email deliverability.
The post also covers best practices for preventing email bounces, including sending emails only to subscribers who have consented to receive them, validating email addresses before adding them to email lists, and using double opt-in consent to verify the accuracy of email addresses.
In conclusion, ActiveCampaign’s guide is a valuable resource for businesses seeking to avoid costly bounced emails. Proper understanding and action are critical to rectifying incorrect email addresses and maintaining a clean email list. By following best practices that focus on consent, validation
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