Automation
Build a Happy Birthday campaign in Eloqua
Simple, fun, and a fine reason to reach out to your customers and leads. If you collect birthdate data for you contacts, Eloqua gives you an easy way to send a birthdate email. Here’s how!
Automation
Build a Product Purchase Anniversary Campaign in Eloqua
This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!
Automation
Building in Pardot? Use these snippets to make life easy
If you’re new to building in Pardot, or heck, well seasoned, these snippets will save you time and headaches. Form Code Make your submit button an image Place this snippet in the Look and Feel step in the form wizard to change it to a image. Remember to remove all Read more…
Automation
Make your Thank You Pages Smarter With On-Page Dynamic Content
Make your Thank You Pages Smarter With On-Page Dynamic Content Dynamic content is used all the time in emails. The signature, the body copy, the image shown, the offers – all of these could be dynamic based on any of your database’s contact fields in Pardot. But did you know Read more…
Automation
New Year, New Pardot! Simple Steps to Cleaning up your Database.
Database cleanup – now there’s a term which really gets the juices flowing. As much as account maintenance in Pardot – or in any MAP – is really bleh, it’s crucial for so many reasons. Let’s look at some ways you can clean up your database – from reducing the Read more…
Automation
Takeaway Tuesdays: Warming your way to a good reputation
Warming your IP is a crucial first step in establishing a successful ISP. Here are some great tips from Experian to help. Of course, you’re only warming your IP when you have a dedicated IP. Aren’t sure if you do? Reach out to us and we can help! Whether you’re Read more…
Automation
3 outside the box ways to use Custom redirects in Pardot
Pardot has some fancy tricks up its sleeves, and one of the most under-utilized ones are custom redirects. Pardot’s custom redirects allow you to track any link on your website or a third party site (for example, a link your Twitter page, a banner ad on a third party site, Read more…