HPE Software came to Nurturelabs with a gargantuan task. As it stood, they spent millions every year to send batch and blast campaigns to their contacts, and wouldn’t reuse any of the content or emails from those campaigns in their future efforts. The result of this was wasted money, snail-level speed agility, and frustrated executives. Discover how we built a new platform inside of Eloqua which would allow for contact to rotate through nurture paths continuously.
Medtronic Diabetes’ Healthcare Provider (HCP) audience was lacking an ongoing, top of the funnel nurture campaign. They were unable to nurture leads at the time of conversion, nor provide hand-raising opportunities to sales.
The goal was to build a microsite to contain all traffic from an ongoing nurture campaign, fueled with a paid media campaign.
SmartBear Software had a lofty growth goal to reach – 130%. Ryan and his team were tasked with designing a promotional campaign to help the sales team reach that goal, if not surpass it. Ryan worked on a team of 7 extremely talented individuals who brainstormed together to come up with the campaign – one which would be done through outbound email and via the channel team. The job was to offer promotions for many of SmartBear’s products, and have secondary offers relative to each initial one. The campaign would target existing customers and prospects, and it would also be replicated in HTML emails and packaged for SmartBear’s VARs as well.
Kickboard turned to Nurturelabs in the beginning of 2017, perplexed seeing very little data pass from Pardot into SFDC for new leads. Nurturelabs came in to find that they were in need of a strong data attribution model to capture data not only for incoming leads on their first touchpoint and source, but also their activity as a lead, and then transferring that data to Contact and Opp. Kickboard was also in short supply of email nurture, having only one nurture running in Pardot for all leads.