The proof is in the pudding: Email ROI

Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most exciting decades for marketers in recent memory. And it’s only getting better. An explosion of new digital technologies has pushed marketers to evolve. But those same technologies can leave a […]

Build a Happy Birthday campaign in Eloqua

Simple, fun, and a fine reason to reach out to your customers and leads. If you collect birthdate data for you contacts, Eloqua gives you an easy way to send a birthdate email. Here’s how!

Build a Product Purchase Anniversary Campaign in Eloqua

This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!

Strategic Marketing: A Beginner’s Guide

Strategic Marketing: A Beginner’s Guide Marketers often find a challenging to prove the value of their efforts. But, if all of your initiatives fit into a strategy that is designed to support the goals of your organization, and to measure the results and impact, this won’t be a problem for you. Especially if you are […]