Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most exciting decades for marketers in recent memory. And it’s only getting better. An explosion of new digital technologies has pushed marketers to evolve. But those Read more…
Simple, fun, and a fine reason to reach out to your customers and leads. If you collect birthdate data for you contacts, Eloqua gives you an easy way to send a birthdate email. Here’s how!
This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!
Strategic Marketing: A Beginner’s Guide Marketers often find a challenging to prove the value of their efforts. But, if all of your initiatives fit into a strategy that is designed to support the goals of your organization, and to measure the results and impact, this won’t be a problem for Read more…
Make your Thank You Pages Smarter With On-Page Dynamic Content Dynamic content is used all the time in emails. The signature, the body copy, the image shown, the offers – all of these could be dynamic based on any of your database’s contact fields in Pardot. But did you know Read more…
Database cleanup – now there’s a term which really gets the juices flowing. As much as account maintenance in Pardot – or in any MAP – is really bleh, it’s crucial for so many reasons. Let’s look at some ways you can clean up your database – from reducing the Read more…
Just over 70 years ago, artist Abram Belskie and obstetrician-gynecologist Robert Latou Dickinson designed Norma and Normman, two statues carved of white alabaster. They were based on the measurements of 15,000 men and women between the ages of 21 and 25 in an effort to represent the average man and Read more…
Boo! You know what scares me? A world without the profound knowledge of Neil Patel. He wrote a great article on using fear as a marketing tactic, but preventing it from blowing up in your face. Here are my takeaways: One of the best ways to walk a safe line Read more…
Frequently, I come across clients who are looking for the right nurture cadence. More often than not, I’ve found companies choose a length of time between sends and stick to it. Maybe that’s once a week, where those who engage are accelerated and sent the next touch 2 days later Read more…
It’s now a trend: Smartphones have outsold computers in each of the last two years. This means people are beginning to depend more heavily on their smartphones than their PCs. And according HubSpot’s Slideshare presentation on The Science of Email Marketing, 80.8% of readers view their emails on mobile devices – be Read more…