Make your Thank You Pages Smarter With On-Page Dynamic Content

Make your Thank You Pages Smarter With On-Page Dynamic Content Dynamic content is used all the time in emails. The signature, the body copy, the image shown, the offers – all of these could be dynamic based on any of your database’s contact fields in Pardot. But did you know you can use that exact […]

New Year, New Pardot! Simple Steps to Cleaning up your Database.

Database cleanup – now there’s a term which really gets the juices flowing. As much as account maintenance in Pardot – or in any MAP – is really bleh, it’s crucial for so many reasons. Let’s look at some ways you can clean up your database – from reducing the number of contacts you have […]

The Jaggedness Principle and Multi-Dimensional Nurture

Just over 70 years ago, artist Abram Belskie and obstetrician-gynecologist Robert Latou Dickinson designed Norma and Normman, two statues carved of white alabaster. They were based on the measurements of 15,000 men and women between the ages of 21 and 25 in an effort to represent the average man and woman. The results of their […]

Takeaway Tuesdays: Using fear in marketing (and not screwing it up)

Boo! You know what scares me? A world without the profound knowledge of Neil Patel. He wrote a great article on using fear as a marketing tactic, but preventing it from blowing up in your face. Here are my takeaways: One of the best ways to walk a safe line while still using fear in […]