Boo! You know what scares me? A world without the profound knowledge of Neil Patel. He wrote a great article on using fear as a marketing tactic, but preventing it from blowing up in your face. Here are my takeaways:

  1. One of the best ways to walk a safe line while still using fear in marketing is to take advantage of loss aversion.
  2. Too much fear in your marketing messaging will only paint your business as a grim place that users don’t want to visit.
  3. Click the “Create Split Test” box, and you can test your creative pieces to see how different fear and loss aversion strategies work with your audience.
  4. Next time you create an ad on Facebook or Google AdWords, try using a fear-based approach to drive higher click-through rates and more conversions.
  5. Split testing on AdWords and Facebook will be a great way to test your audience and the reception that fear-based marketing has.
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Categories: Marketing

Ryan Axford

Ryan is the founder and Principal Automation and Optimization Consultant at nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware.


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