Takeaway Tuesdays: Using fear in marketing (and not screwing it up)

Boo! You know what scares me? A world without the profound knowledge of Neil Patel. He wrote a great article on using fear as a marketing tactic, but preventing it from blowing up in your face. Here are my takeaways:

  1. One of the best ways to walk a safe line while still using fear in marketing is to take advantage of loss aversion.
  2. Too much fear in your marketing messaging will only paint your business as a grim place that users don’t want to visit.
  3. Click the “Create Split Test” box, and you can test your creative pieces to see how different fear and loss aversion strategies work with your audience.
  4. Next time you create an ad on Facebook or Google AdWords, try using a fear-based approach to drive higher click-through rates and more conversions.
  5. Split testing on AdWords and Facebook will be a great way to test your audience and the reception that fear-based marketing has.
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