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Blog

Automation

The proof is in the pudding: Email ROI

Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most exciting decades for marketers in recent memory. And it’s only getting better. An explosion of Read more…

By Ryan Axford, 2 years2 years ago
Automation

Build a Happy Birthday campaign in Eloqua

Simple, fun, and a fine reason to reach out to your customers and leads. If you collect birthdate data for you contacts, Eloqua gives you an easy way to send a birthdate email. Here’s how!

By Ryan Axford, 2 years2 years ago
Automation

Build a Product Purchase Anniversary Campaign in Eloqua

This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!

By Ryan Axford, 2 years2 years ago
Automation

Building in Pardot? Use these snippets to make life easy

If you’re new to building in Pardot, or heck, well seasoned, these snippets will save you time and headaches. Form Code Make your submit button an image Place this snippet in the Look and Feel step in the form wizard Read more…

By Ryan Axford, 3 years3 years ago
Inbound and Down

Should you start your own business? | Episode 7 | Inbound and Down Podcast

Should you start your own business? | Episode 7 | Inbound and Down Podcast This week, on Inbound and Down episode 7, we’re talking about the typeof person you should be to start your own business. Spoiler alert, anyone can Read more…

By Ryan Axford, 3 years3 years ago
Inbound and Down

Negotiating with ninja mind tricks | Episode 6 | Inbound and Down Podcast

Negotiating with ninja mind tricks | Episode 6 | Inbound and Down Podcast This week, on Inbound and Down episode 6, we’re talking about the jedi mind tricks the team uses to negotiate with new clients. It’s not nearly as hard Read more…

By Ryan Axford, 3 years3 years ago
Inbound and Down

Time to chill. How we deal with stress. | Episode 5 | Inbound and Down Podcast

Time to chill. How we deal with stress. | Episode 5 | Inbound and Down Podcast This week, on Inbound and Down episode 5, we’re all over feeling good, and cutting back on stress. We also list off business terms Read more…

By Ryan Axford, 3 years3 years ago
Inbound and Down

What would ya say… ya do here? | Episode 4 | Inbound and Down Podcast

What would ya say… ya do here? | Episode 4 | Inbound and Down Podcast This week, on Inbound and Down episode 4, we talk about what we actually do, and some of the learning curves we had in taking Read more…

By Ryan Axford, 3 years3 years ago
Inbound and Down

So you think you’re special for working 70 hours a week? | Episode 3 | Inbound and Down Podcast

This week, on Inbound and Down episode 3, the team talks about how Ryan got to ride his motorcycle half time last summer, and why that’s not going to happen again this summer (sad times). They cover the importance of: Read more…

By Ryan Axford, 3 years3 years ago
Inbound and Down

Surviving in the workplace | Episode 2 | Inbound and Down Podcast

This week, on Inbound and Down episode, the team talks about surviving in the workplace. They cover important topics including: Establishing direct report/manager rapport Knowing when to dig your heels in when you don’t agree Working from home, and how Read more…

By Ryan Axford, 3 years3 years ago

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