EP 32: 5 impactful ways to level up your email marketing designs

EP 32: 5 impactful ways to level up your email marketing designs

Today on the Demand Gen Pod, Episode 32, Meeting Title: EP 32: 5 impactful ways to level up your email marketing designs – Visual design is crucial for engagement and conversions – Mobile responsiveness is a must – Trends include brand consistency, personalization, and compliance – Tools like Canva and Adobe Spark help with design […]

EP 29: 3 keys for better email engagement in Gmail

EP 29: 3 keys for better email engagement in Gmail

Today on the Demand Gen Pod, Episode 29, El texto discute los factores clave para mejorar el compromiso en Gmail, centrándose en la relevancia, personalización y tiempo. Se explica cómo el algoritmo de Gmail filtra los correos electrónicos en pestañas según el comportamiento y señales de los usuarios. Se resalta la importancia de la optimización […]

EP 28: The false allure of B2B intent data

EP 28: The false allure of B2B intent data

Today on the Demand Gen Pod, Episode 28, Ryan from the demandgen pod discusses the false allure of B2B intent data, emphasizing the importance of proper interpretation and actionable insights. He highlights how intent data helps identify prospects’ interests, engagement levels, and potential purchasing timelines but warns against exaggerated claims about its effectiveness. Ryan also […]

EP 27: How to Build and Optimize Your Martech Stack

EP 27: How to Build and Optimize Your Martech Stack

Today on the Demand Gen Pod, Episode 27, The transcript discusses the significance of a Martech stack in marketing, emphasizing efficient tool integration. Ryan details how combining tools can boost efficiency and enhance customer experiences. Consideration of business goals, audience targeting, and marketing objectives is essential for building and optimizing the Martech stack, as well […]