Today on the Demand Gen Pod, Episode 13, Ryan discusses the importance and uses of intent data for sales and marketing. He explains that intent data helps understand customer needs and preferences, enabling personalized messaging. The two types of signals are explicit (web searches, content downloads) and implicit (social media interactions, online behavior). Intent data […]
Today on the Demand Gen Pod, Episode 12, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy and ethics, […]
Today on the Demand Gen Pod, Episode 11, Ryan hosts an episode of the DemandGen Pod focused on the power and importance of intent data in marketing and sales. He discusses how businesses can use intent data to gain insights, drive personalization, and enhance conversion rates, particularly in account-based marketing strategies. Key topics include the […]
Today on the Demand Gen Pod, Episode 11, Summary notes from Episode 11: Intent data can provide valuable insights and boost conversion rates in marketing and sales. Accurate and complete data is crucial for intelligent customer engagement and personalization. Data accuracy and completeness can be ensured through data validation, quality controls, regular audits, and data […]