Build a Happy Birthday campaign in Eloqua

Simple, fun, and a fine reason to reach out to your customers and leads. If you collect birthdate data for you contacts, Eloqua gives you an easy way to send a birthdate email. Here’s how!

Build a Product Purchase Anniversary Campaign in Eloqua

This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!

Building in Pardot? Use these snippets to make life easy

If you’re new to building in Pardot, or heck, well seasoned, these snippets will save you time and headaches. Form Code Make your submit button an image Place this snippet in the Look and Feel step in the form wizard to change it to a image. Remember to remove all the text in the Submit […]

Strategic Marketing: A Beginner’s Guide

Strategic Marketing: A Beginner’s Guide Marketers often find a challenging to prove the value of their efforts. But, if all of your initiatives fit into a strategy that is designed to support the goals of your organization, and to measure the results and impact, this won’t be a problem for you. Especially if you are […]