Email marketing is a crucial component of businesses’ growth strategies. Litmus’ “The State of Email Survey 2021” provides valuable insights into email marketing trends, budgets, objectives, metrics, design trends, and best practices.
The survey found that 89% of respondents consider email vital or very important to their company’s growth plans. Additionally, the study emphasizes the need to pay attention to details such as email accessibility optimization and creating responsive designs that work well across different devices.
The guide shares examples of email design trends and best practices, including using font style to communicate brand personality, and sharing welcome emails to foster customer loyalty.
In conclusion, Litmus’ guide provides valuable insights for businesses seeking to enhance their email marketing campaigns. By putting emphasis on email design trends, best practices, and the small details crucial to email marketing success, businesses can improve their campaigns, drive customer engagement, and promote growth.