Today on the Demand Gen Pod, Episode 21, The podcast highlights the significance of **crafting effective email subject lines** to boost open rates, focusing on segmentation and captivating attention with concise, relevant, and intriguing lines. It stresses utilizing personalization, dynamic content, clarity, and intrigue while optimizing for mobile devices and avoiding spam triggers. **A/B testing** […]
Today on the Demand Gen Pod, Episode 20, The transcript discusses the importance of attribution reporting in making informed marketing decisions. It explains that attribution reporting helps track the performance of different assets and their contribution to conversions. The challenges in meaningful attribution reporting include data collection, choosing the correct attribution model, and accurately attributing […]
Today on the Demand Gen Pod, Episode 19, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating […]
Today on the Demand Gen Pod, Episode 18, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segmentation, […]