Today on the Demand Gen Pod, Episode 22, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early implementation to preempt potential […]
Today on the Demand Gen Pod, Episode 21, The podcast highlights the significance of **crafting effective email subject lines** to boost open rates, focusing on segmentation and captivating attention with concise, relevant, and intriguing lines. It stresses utilizing personalization, dynamic content, clarity, and intrigue while optimizing for mobile devices and avoiding spam triggers. **A/B testing** […]
Today on the Demand Gen Pod, Episode 20, The transcript discusses the importance of attribution reporting in making informed marketing decisions. It explains that attribution reporting helps track the performance of different assets and their contribution to conversions. The challenges in meaningful attribution reporting include data collection, choosing the correct attribution model, and accurately attributing […]
Today on the Demand Gen Pod, Episode 19, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating […]