Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and utilize CRM tools […]
Today on the Demand Gen Pod, Episode 15, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when […]
Today on the Demand Gen Pod, Episode 12, Ryan, the host of the Demand Gen Pod, welcomes listeners back and wishes them a happy new year. He discusses the use of intent data in marketing and sales, emphasizing its importance in personalizing campaigns, targeting high-value prospects, and enhancing the sales process. He breaks down the […]
Today on the Demand Gen Pod, Episode 14, Ryan discusses duplicate records and why they occur in CRM tools like Salesforce. He gives examples of duplicates, such as parents and children sharing the same email address, or multiple purchase history records for one contact. Ryan explains how different marketing tools handle duplicates and the importance […]