This is a recent program we built for a client, and while it is simple in theory, it proved to have a number of complexities we had to work through. As it turned out, the solution was pretty simple, so let’s talk about it!
Nurturelabs offers Email Marketing solutions for Biotech and SaaS companies
We build the necessary frameworks to track and convert leads.
Grow and segment your lists
Personalized emails improve click-through rates by 14%, and conversion rates by 10%.
Deliver the right messaging at the right time
Relevant emails drive 18 times more revenue than broadcast emails.
Nurture leads to maximize ROI
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months
Nurturelabs is a profoundly special addition to our core team. Their attention to detail and careful execution of campaigns has made them the go-to vendor for us. Ryan and his team are frequently trusted with our most complex programs, and all have been delivered on time and flawlessly. Their role was crucial in a major migration between Marketo and Eloqua, and the frameworks they established are still being used today to run our instance.
Stop looking, and hire them.
I have really appreciated the guidance from Nurturelabs with our first multi-channel campaign targeting healthcare professionals. Being able to create the unique distribution pathways for multiple customer groups really made this campaign work. It is a complex campaign, with seven individual microsite pages that are linked together. The critical component for us has been able to track engagement on the pages, so we can identify what is relevant for customers and follow-up with them effectively.
This campaign has been viewed as a success internally, and we are already pitching to create our second multi-channel campaign in 2020. We have been able to see an increase in prescriptions for the HCP leads from this campaign, demonstrating growth of 14% growth in Rx’s for HCPs.
Thanks to Nurturelabs for all of their support along the way – they have been so flexible with all of the changes that have come up, and finding solutions to keep us moving forward.
The Nurturelabs crew are a great augmentation for any marketing team. Any task you put them on, they will knock it out of the park.They have a GREAT eye for designing effective landing pages and corresponding CTA graphics. Their knowledge of email marketing is far superior to anyone I’ve met. It has been a pleasure working with Nurturelabs.
I would like to thank the team for everything they have done in helping us deploy successfully our lead nurturing campaigns. The team has really great expertise in anything related to Eloqua or marketing automation for that matter.
For anyone that is interested in working with them on marketing automation, I definitely recommend their skills!