This. Is. Gonna. Be. Awesome.
We love geeking out about super sweet campaigns almost as much as we love designing them.
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An email marketing strategy forms the foundation for everything you do with email marketing. Among other things, it defines how your email marketing efforts will contribute to your overall marketing goals, and how you’ll measure success.
Revenue optimization starts with understanding where that revenue is coming from. Beef up your data attribution, and start making decisions based on numbers.
Outgrowing your existing marketing automation platform isn't a bad thing. We make migrations simple (well, as simple as possible). From content mapping to new templates, integrations, and configuration - we've got you.
46% of marketers find that a lack of strategy is a significant barrier to effective email marketing. Let us lower that barrier for you.
Data Attribution and analytics
Data-driven automation programming
Behavioral nurture - not time-based.
Our automation strategy revolves around two elements - Essential and Supplemental Programs. Essential programs are your TOFU / MOFU / BOFU campaigns, and are the basic framework for successful nurture.
It’s no secret that most companies are spending their time sending one-off campaigns. We call them “Batch and Blast”. Static lists, one-time sends, maximum effort. Rinse and repeat. It’s costly, and it’s an uneven experience for your leads. We help you to migrate away from that mindset, and focus on ongoing programs.
Once your higher-funnel campaigns are running, we repeat that framework for any of your other products and services. Which product goes first is entirely based around sales and performance. The middle of the funnel campaigns are typically built out in conjunction with Sales Leadership for alignment.
As the Essential Programs run, we begin to focus on Supplemental Programs. These include more specific nurtures, targeted at leads at a specific place in the buyer’s journey.
As we round out the start of the Supplemental Campaigns, we begin to explore holes in your automation. This is the time campaigns including cold lead nurturing and closed-lost programs.
And finally, we turn our attention to closed-won and upsell campaigns. There is a world of opportunity simply tapping into your most engaged customers, and it’s an approach you don’t want to miss.
I have really appreciated the guidance from Nurturelabs with our first multi-channel campaign targeting healthcare professionals. It is a complex campaign, with seven individual microsite pages that are linked together. We have been able to see an increase in prescriptions for the HCP leads from this campaign, demonstrating growth of 14% growth in Rx’s for HCPs.
The Nurturelabs crew are a great augmentation for any marketing team. Any task you put them on, they will knock it out of the park.They have a GREAT eye for designing effective landing pages and corresponding CTA graphics. Their knowledge of email marketing is far superior to anyone I’ve met. It has been a pleasure working with Nurturelabs.
Nurturelabs is a profoundly special addition to our core team. Their attention to detail and careful execution of campaigns has made them the go-to vendor for us. Ryan and his team are frequently trusted with our most complex programs, and all have been delivered on time and flawlessly. Their role was crucial in a major migration between Marketo and Eloqua, and the frameworks they established are still being used today to run our instance. Stop looking, and hire them.
I would like to thank the team for everything they have done in helping us deploy successfully our lead nurturing campaigns. The team has really great expertise in anything related to Eloqua or marketing automation for that matter. For anyone that is interested in working with them on marketing automation, I definitely recommend their skills!
We’ve helped our clients drop their customer acquisition cost by over 60%. Find out how we can help you by contacting us today.