Nurturelabs Blog | Marketing Automation and Strategic Optimization

Automation

Building in Pardot? Use these snippets to make life easy

If you’re new to building in Pardot, or heck, well seasoned, these snippets will save you time and headaches. Form Code Make your submit button an image Place this snippet in the Look and Feel step in the form wizard to change it to a image. Remember to remove all the text in the Submit Button field.

<style type="text/css">
  form.form p.submit input {
  margin: 0;
  padding: 0;
  text-align: right;
  border: none;
  background: url(http://www.site.com/submit.gif) no-repeat left top;
  width:100px;
  height:100px;
  cursor: pointer; }
</style>

form.form p.submit input {

margin: 0;

padding: 0;

text-align: right;

border: none;

background: url(http://www.site.com/submit.gif) no-repeat left top;

width:100px;

height:100px;

cursor: pointer; }

</style>

Trigger a download after successful form submission Use this snippet to automatically start an asset (like a Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

Should you start your own business? | Episode 7 | Inbound and Down Podcast

Should you start your own business? | Episode 7 | Inbound and Down Podcast This week, on Inbound and Down episode 7, we’re talking about the typeof person you should be to start your own business. Spoiler alert, anyone can do it, but you definitely need to climb a few small, but scalable hills. The Inbound and Down Podcast Join Nurturelabs Founder Ryan Axford and co-host and founder of Spectacle Marketing Adam Barker as they Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

Negotiating with ninja mind tricks | Episode 6 | Inbound and Down Podcast

Negotiating with ninja mind tricks | Episode 6 | Inbound and Down Podcast This week, on Inbound and Down episode 6, we’re talking about the jedi mind tricks the team uses to negotiate with new clients. It’s not nearly as hard as it sounds, but you can benefit by learning some nifty practices. They cover the importance of: How we bill Monthly minimums/retainers vs hourly and hourly blocks Getting paid before you work vs after Learning Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

Time to chill. How we deal with stress. | Episode 5 | Inbound and Down Podcast

Time to chill. How we deal with stress. | Episode 5 | Inbound and Down Podcast This week, on Inbound and Down episode 5, we’re all over feeling good, and cutting back on stress. We also list off business terms which should be banned from the office (net-net, we’re on to you). They cover the importance of: How we think about handling stress as a solo consultant Keeping clients happy Being visible Setting a precedent Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

What would ya say… ya do here? | Episode 4 | Inbound and Down Podcast

What would ya say… ya do here? | Episode 4 | Inbound and Down Podcast This week, on Inbound and Down episode 4, we talk about what we actually do, and some of the learning curves we had in taking on new admin tasks. If you’re feeling like it’s a lot of work to bill clients, or you want to learn how to automate your workflow so you don’t even need to log hours, this Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

So you think you’re special for working 70 hours a week? | Episode 3 | Inbound and Down Podcast

This week, on Inbound and Down episode 3, the team talks about how Ryan got to ride his motorcycle half time last summer, and why that’s not going to happen again this summer (sad times). They cover the importance of: Where you work How long you work for How to be efficient in that time Getting dressed/basic hygiene (Adam talks about his pants) No longer proving your worth to anyone else / “I worked 60 Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

Surviving in the workplace | Episode 2 | Inbound and Down Podcast

This week, on Inbound and Down episode, the team talks about surviving in the workplace. They cover important topics including: Establishing direct report/manager rapport Knowing when to dig your heels in when you don’t agree Working from home, and how it’s AWESOME Track your work, save your projects elsewhere Never be the smartest person in the room Surrounding yourself with people you trust Being honest on your abilities and confident in your inabilities The grass Read more…

By Ryan Axford, 1 year1 year ago

Inbound and Down

The Origin Story | Episode 1 | Inbound and Down Podcast

This week, on the first Inbound and Down episode, the team talks about How they started consulting, and leaving the “safety” of full time work behind, what it is they actually do, why they did it, and the results so far. What are the odds it’s been worth it?

By Ryan Axford, 1 year ago

Marketing

Strategic Marketing: A Beginner’s Guide

Strategic Marketing: A Beginner’s Guide Marketers often find a challenging to prove the value of their efforts. But, if all of your initiatives fit into a strategy that is designed to support the goals of your organization, and to measure the results and impact, this won’t be a problem for you. Especially if you are using powerful marketing tools. Because when you have marketing goals defined, along with the strategies that support them and measurements Read more…

By Ryan Axford, 2 years2 years ago

Automation

Make your Thank You Pages Smarter With On-Page Dynamic Content

Make your Thank You Pages Smarter With On-Page Dynamic Content Dynamic content is used all the time in emails. The signature, the body copy, the image shown, the offers – all of these could be dynamic based on any of your database’s contact fields in Pardot. But did you know you can use that exact same method on your webpages, too? Oh yes. Let’s say you have sales reps broken out by states. With one Read more…

By Ryan Axford, 2 years2 years ago