Today on the Demand Gen Pod, Episode 27, The transcript discusses the significance of a Martech stack in marketing, emphasizing efficient tool integration. Ryan details how combining tools can boost efficiency and enhance customer experiences. Consideration of business goals, audience targeting, and marketing objectives is essential for building and optimizing the Martech stack, as well […]
Today on the Demand Gen Pod, Episode 26, The demandgen pod discusses maximizing ROI from paid advertising in b-to-b by targeting the right audience, using data for tracking campaign performance, and optimizing campaigns. Setting clear goals is crucial, with lead generation differing from brand awareness in KPIs and results. Key channels like LinkedIn, Google Ads, […]
Today on the Demand Gen Pod, Episode 25, The podcast episode delves into the impact AI has on marketing and sales alignment, emphasizing the benefits of integrating AI for improved efficiency and personalization. It also raises challenges, including ethical considerations and the need to verify accuracy in AI-generated work. Leveraging AI for lead generation, personalization, […]
Today on the Demand Gen Pod, Episode 24, The podcast explored how psychology shapes marketing strategies by studying concepts like cognitive bias and social influence. It stressed the application of psychological theories in understanding consumer behavior. Techniques such as scarcity and social proof were emphasized for provoking desired actions. Emotional appeal in purchasing decisions was […]