Email marketing campaigns require eye-catching designs that grab subscribers’ attention, and email builders provide businesses with more efficient ways to design emails. ActiveCampaign’s recent post, “The Best Email Template Builder Software for Your Business,” shares a list of the best email builders that businesses can leverage.
The guide covers email builders such as Constant Contact, Mailchimp, and ActiveCampaign. Each builder offers different features and pricing plans that cater to businesses’ diverse needs, enabling businesses to create email designs that resonate with their customers.
ActiveCampaign emphasizes the importance of optimizing email designs for mobile devices, given that 46% of all email opens occur on mobile. Mobile responsiveness ensures that customers have a seamless experience and that the email’s content is optimized across different devices.
The post also highlights the importance of email deliverability and customer preferences in email design. Email deliverability ensures emails reach subscribers’ inboxes without being marked as spam or sent to the junk folder.
In conclusion, ActiveCampaign’s guide is a valuable resource for businesses seeking to enhance their email marketing campaigns. With email builders like Constant Contact, Mailchimp and ActiveCampaign, businesses can create email designs that align with their needs, thereby driving subscriber engagement and customer loyalty. Email mobile responsiveness, email deliverability, and catering to customer preference are critical factors that businesses must consider when selecting the best email
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