Today on the Demand Gen Pod, Episode 26, The demandgen pod discusses maximizing ROI from paid advertising in b-to-b by targeting the right audience, using data for tracking campaign performance, and optimizing campaigns. Setting clear goals is crucial, with lead generation differing from brand awareness in KPIs and results. Key channels like LinkedIn, Google Ads, […]
Today on the Demand Gen Pod, Episode 25, The podcast episode delves into the impact AI has on marketing and sales alignment, emphasizing the benefits of integrating AI for improved efficiency and personalization. It also raises challenges, including ethical considerations and the need to verify accuracy in AI-generated work. Leveraging AI for lead generation, personalization, […]
Today on the Demand Gen Pod, Episode 24, The podcast explored how psychology shapes marketing strategies by studying concepts like cognitive bias and social influence. It stressed the application of psychological theories in understanding consumer behavior. Techniques such as scarcity and social proof were emphasized for provoking desired actions. Emotional appeal in purchasing decisions was […]
Today on the Demand Gen Pod, Episode 22, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early implementation to preempt potential […]