It can be extremely misleading when you’re working on new pages or a new site and Google Analytics is counting your page visits as you check your work. Here’s how you stop that from happening. Our advice is to get the IP addresses from everyone on your team (if that’s feasible).

First, navigate to your admin panel, and under the third section, ‘View’, click on ‘Filters’


 Add a new filter, then name it anything – I chose ‘IP Block’. Now select the following:

  • Predefined filter
  • Exclude
  • For the source, select ‘Traffic from the IP addresses’
  • Choose
  • ‘That are equal to’


Now you’ll have a text box to end your IP address. To find this, visit At the top of the page you’ll see your IP. Don’t forget that if you work from home and the office, you’ll have different IP address. Update the filter each time you travel to be safe.


Categories: Analytics

Ryan Axford

Ryan is the founder and Principal Automation and Optimization Consultant at nurturelabs. Over the last several years he has been the face behind lead generation programs driving triple digit results for various software companies. He has experience managing the optimization of the content lifecycle, landing pages, and automation platforms both large and small. Ryan has written Pardot trainings, and has most recently worked with clients including the University of California and HPE Software, as well as clients across SaaS, Services, and Technology Hardware.


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