Conditional Content allows you to send different content to different contacts using a single campaign. For instance, you could:
This type of personalization is a way to increase the relevance of your messages for each individual contact. This type of personalization will improve your relationship with your contacts, increase your open rates, improve your conversion rate, and may improve deliverability.
In this example, you might also add another image to the campaign directly below the other that displays a women’s product if the contact’s gender is “female.”
When the campaign is sent, the images will hide or display based on whether the contact is tagged as male or female.
You can use Conditional Content in HTML or Text Only emails by inserting code. Conditional Content uses “If/Then” logic.
A modal window will display that allows you to configure the logic of your conditional content.
In this example, I’ll display a different product name based on what the contact is tagged as interested in:
After you’ve defined the conditions you want to use, click “Okay.” This will automatically insert the conditional content logic into your campaign where your cursor is placed. Your code might look something like this:
Now you would modify this code where it says “Insert Content Here” to define what will display if they match your conditions and “Insert Alternative Content Here” to define what will display if they do not match any of the conditions you’ve set. After it is modified, it might look something like this:
If you are sending an HTML email, you can insert any HTML or CSS code including images, links, etc. Note that if you are sending a Text Only campaign, you can only insert text.
To preview an email campaign personalized with conditional content: