EP 26: Maximizing ROI from Paid Advertising in B2B

Today on the Demand Gen Pod, Episode 26, The demandgen pod discusses maximizing ROI from paid advertising in b-to-b by targeting the right audience, using data for tracking campaign performance, and optimizing campaigns. Setting clear goals is crucial, with lead generation differing from brand awareness in KPIs and results. Key channels like LinkedIn, Google Ads, […]