EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects

EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects

Today on the Demand Gen Pod, Episode 12, Ryan, the host of the Demand Gen Pod, welcomes listeners back and wishes them a happy new year. He discusses the use of intent data in marketing and sales, emphasizing its importance in personalizing campaigns, targeting high-value prospects, and enhancing the sales process. He breaks down the […]

EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

Today on the Demand Gen Pod, Episode 14, Ryan discusses duplicate records and why they occur in CRM tools like Salesforce. He gives examples of duplicates, such as parents and children sharing the same email address, or multiple purchase history records for one contact. Ryan explains how different marketing tools handle duplicates and the importance […]

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