EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects

EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects

Today on the Demand Gen Pod, Episode 12, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy and ethics, […]