EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement

EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement

Today on the Demand Gen Pod, Episode 11, Ryan hosts an episode of the DemandGen Pod focused on the power and importance of intent data in marketing and sales. He discusses how businesses can use intent data to gain insights, drive personalization, and enhance conversion rates, particularly in account-based marketing strategies. Key topics include the […]

EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement

EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement

Today on the Demand Gen Pod, Episode 11, Summary notes from Episode 11: Intent data can provide valuable insights and boost conversion rates in marketing and sales. Accurate and complete data is crucial for intelligent customer engagement and personalization. Data accuracy and completeness can be ensured through data validation, quality controls, regular audits, and data […]