With so many uses for automation rules in Pardot, it’s not uncommon for clients to be unsure of the types of rules to put in place to meet specific business needs & processes.

In fact, automation rules are one of the most common topics clients ask about during implementation! What are their purpose? How do they work?

To help clarify some of the confusion surrounding this topic, we’ve put together a list of 5 popular use cases for using Automation Rules to help get you started.