If you’re new to building in Pardot, or heck, well seasoned, these snippets will save you time and headaches.
Form Code
Make your submit button an image
Place this snippet in the Look and Feel step in the form wizard to change it to a image. Remember to remove all the text in the Submit Button field.
<style type="text/css">
form.form p.submit input {
margin: 0;
padding: 0;
text-align: right;
border: none;
background: url(http://www.site.com/submit.gif) no-repeat left top;
width:100px;
height:100px;
cursor: pointer; }
</style>
Trigger a download after successful form submission
Use this snippet to automatically start an asset (like a whitepaper) to download upon successful form submission. Place this code under the Thank You Code tab in the form wizard.
<script type="text/javascript">
var howLongToWait = 10; //number of seconds to wait
var urlOfDownloadContent = 'http://www.example.com/whitepaper.pdf'; // URL of your piece of content
function triggerDownload() {
window.location = urlOfDownloadContent;
}
setTimeout('triggerDownload()', howLongToWait * 1000);
</script>
Email Templates
Email Content Regions
Pardot will automatically make every table cell or paragraph editable, however, if you want to “lock down” your template so only some areas are editable, you can use these snippets.
Editable Content
Add this snippet to a table cell to make it editable.
<td pardot-region></td>
Repeatable Content
Pardot allows you to specify repeatable content blocks within an email template. This is great for scenarios where you need 3 content sections for 1 email but only 2 for another email.
<div pardot-repeatable> <div pardot-region> <h1>Title</h1> A paragraph of text <a href="#">Read More</a> </div> </div>
Emails
View in Browser
To add a view in browser link to your email add the following snippet.
%%view_online%%
Unsubscribe
To add a unsubscribe link to your email add the following snippet.
%%unsubscribe%%
Landing Pages & Landing Page Templates
Landing Page Variable Tags
Title
Use this snippet to populate the name of the Pardot landing page.
%%title%%
Content
Place this snippet where you would like the form, site search results, or landing page general content to appear within your design.
%%content%%
Content Regions
A Link
Use this snippet to make a link in your landing page template editable.
<a href="http://nurturelabs.io" pardot-region="editable-link" pardot-region-type="link">My Link</a>
An Image
Use this snippet to make an image in your landing page template editable.
<img src="image/my-image.png" pardot-region="editable-image" pardot-region-type="image" />
Simple
Use this snippet to make HTML elements editable. You can use it on the following tags: address, b, big, blockquote, caption, cite, del, dfn, em, h1, h2, h3, h4, h5, h6, i, ins, kbd, p q, s, samp, span, small, strike, strong, sub, sup, u var
<p pardot-region="simple-text" pardot-region-type="simple">Your text here</p>
WYSIWYG Editor
Use this snippet to make HTML elements editable. You can use it on the following tags: article, aside, div, dt, dd, figure, figcaption, li, footer, header, main, section, td.
<div pardot-region="pardot"><h3>My Header</h3></div>
There’s plenty to sift through here, but I hope these code snippets make your Pardot building that much easier!