Why Should I Hire a Marketing Automation Consultant?

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Why Should I Hire a Marketing Automation Consultant?

This focus leads to guaranteed cost savings to you and your team.

Additionally, we’re working in Pardot, Marketo, Hubspot, Mailchimp and Eloqua every day. We’re focused on converting visitors of your site with content and offers to get them into a top of the funnel drip campaign. We used tools like lead scoring to deliver the right offers to the right contacts, pushing them into the middle of the funnel. Identifying the MOFU leads is a skill, and a science. We run the numbers to find out who should be entering the middle of the funnel, and we push lower-funnel content to them at the right time. This may mean as they visit your site as a lead, they’re emailed relevant, action based emails, or sales may be notified.

The bottom of the funnel has two primary goals, to close deals and to begin nurturing customers to convert them to evangelists. Identifying potential evangelists is important to for many reasons, especially for sales enablement content opportunities, joint webinars, referrals, and whitepapers.

This attention to detail is the kind of focus you get from Nurturelabs Marketing Automation consultants. We’re dedicated to being a concentrated force in your email nurture, no matter which platform you’re using.