Custom Objects

Unified & Actionable data to grow your business

Custom objects give you a complete view of every customer and their touchpoints by unifying data from the apps you use the most.

Create powerful workflows from that data and automate new, 1:1 customer experiences that make your business stand out — and accelerate your growth.

Sign up to learn more about custom objects 

Take action on what really matters to your customers and your business


Using flexible data from the
tools you already use you can
develop powerful workflows
to run your business.


Understand every relationship
with your customers in the
moment — without losing any
historical context.


Use in automations, create
specific segments of
customers, and deliver more
1:1 communications.


Surpass customer
expectations by using new
actionable data to create
experiences that drive growth.

Understand your complete customer relationships

Go beyond marketing and sales data to create meaningful workflows that help all teams build a deep customer understanding.
With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.

See comprehensive account data from a single view 

Have all relevant account information at your fingertips and ready for action.
When everything you need is visible and actionable from the account view, your team can rally fast and win together.

Get actionable insights from all your open deals

Ensure all teams have the context they need to push open deals forward.
Use unique customer actions you define to keep open deals moving through your pipeline.

Use custom objects with your favorite integrations or build your own integrations that leverage custom objects

Self-hosted Integrations

Build and host your own Nurturelabs Customer Experience Platform integration using our custom objects API.

App Studio

Develop an app and natively connect to Nurturelabs Customer Experience Platform directly within our platform.


Learn how enhanced integrations can help you grow

Start your trial today.