Without segmentation, nothing works as well as it should
Some people open your emails. Some people click on them. But doesn’t it seem like those numbers could be a bit higher?
You send the same emails to everyone
Some people click and some wonder why you’re emailing them
Your email marketing feels like a lot of work for a little reward
You send each contact what they want to see
People engage because you give them the right information
Your marketing feels more personal (and gets better results)
Experience it yourself
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Tags let you group, sort, send, and automate
“Segmentation” is a big word. “Tag” isn’t. When you use tags to segment, it’s as easy as attaching a sticky note to your contacts. After you add a tag, it never falls off—and you can target that specific contact forever.
Did you know? You can add tags automatically.
When contacts visit your website or click on links in your emails, they show you what they care about. You can automatically add a tag any time your contact acts—and then send them content based on their interests.
Change up your email content based on tags
Tags let you send one email—with different, conditional content. Use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.
How can you segment your audience?
Different groups of people care about different things. So speak to them differently. Tags, custom fields, and data collected within the Nurturelabs Customer Experience Platform lets you create as many groups as you want.