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Nurturelabs CXP offers personalization tags for Contact fields (all plan tiers) and Deal fields (Plus, Professional, and Enterprise tiers). Contact field personalization tags can be used to insert dynamic content into campaigns, automation emails, email subject lines, sms messages, forms, one-to-one emails, “Thank you” messages for your forms, and deal titles in the CRM (Plus, Professional, and Enterprise tiers). Deal field personalization tags can be used to insert dynamic content into campaigns, automation emails, and one-to-one emails.
You may want to use personalization tags in your messaging to create a highly personalized experience for your contacts and increase engagement with your communications.
In this article:
We automatically generate personalization tags for system fields and every custom field you create. This includes custom contact fields and custom deal fields. In addition, your account comes with a list of standard personalization tags. Each of these tags can be inserted into your communications.
When a personalization tag is used in a campaign or automation email, the value of that tag will automatically be inserted once the communication is sent to a contact. When the contact opens the communication, they will see the value for that tag and not the tag itself.
For example, if you wanted to address contacts by their first name in an email, you would insert the following personalization tag:
%FIRSTNAME%
When a contact receives your email, they will see their own name populated in the message.
Learn how to add default values to custom fields.
Personalization tags can be used to insert dynamic content into the following:
Form fields (custom contact fields only)
Deal titles (Plus, Professional, and Enterprise plans)
Modifiers allow you to change the capitalization of your data when inserted into your campaign. This is useful for ensuring that proper nouns, such as names, are capitalized and common nouns, such as objects, aren’t, for example.
Modifiers are placed after a pipe symbol ( | ). So a first name personalization tag including a modifier to capitalize the first letter would look like this:
%FIRSTNAME|UPPERFIRST%
Below is a list of personalization tags that you can use in your communications.
Note that this list does not include personalization tags for any custom contact fields you create.
|
Description |
Personalization Tag |
Example Value |
|
Email Address |
%EMAIL% |
john@nurturelabs.io |
|
First Name |
%FIRSTNAME% |
John |
|
Last Name |
%LASTNAME% |
Smith |
|
Full Name |
%FULLNAME% |
John Smith |
|
Phone |
%PHONE% |
555-666-7777 |
|
Organization |
%ORGANIZATION% |
Nurturelabs CXP |
|
Date Subscribed |
%SUBDATE% |
10/10/2011 |
|
Time Subscribed |
%SUBTIME% |
14:19:40 |
|
Unsubscribe Link |
%UNSUBSCRIBELINK% |
http://YOURACCOUNT.nurturelabs.io/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2 |
|
Web Copy |
%WEBCOPY% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=153&l=-http–YOURACCOUNT.nurturelabs.io/p_v.php–Q-l–E-3–A-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off:http://YOURACCOUNT.nurturelabs.io/p_v.php?l=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b |
|
Web Copy (no social links) |
%WEBCOPY-NOSOCIAL% |
|
|
Update Subscription Account Link |
%UPDATELINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=154&l=-http–YOURACCOUNT.nurturelabs.io/p_m.php–Q-nl–E-3–A-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off:http://YOURACCOUNT.nurturelabs.io/p_m.php?nl=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b |
|
Send to Friend Link |
%FORWARD2FRIEND% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=155&l=-http–YOURACCOUNT.nurturelabs.io/p_f.php–Q-nl–E-3–A-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off:http://YOURACCOUNT.nurturelabs.io/p_f.php?nl=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b |
|
Deal Owner: First name (of most recent deal) |
%DEAL_OWNER_FIRST_NAME% |
John |
|
Deal Owner: Last name (of most recent deal) |
%DEAL_OWNER_LAST_NAME% |
Smith |
|
Deal Owner: Email address (of most recent deal) |
%DEAL_OWNER_EMAIL% |
john@nurturelabs.io |
|
Deal Title |
%DEAL_TITLE% |
John’s First Deal |
|
Deal Description |
%DEAL_DESCRIPTION% |
This is John’s first Nurturelabs CXP Deal. |
|
Deal Value |
%DEAL_VALUE% |
2,000 |
|
Deal Status |
%DEAL_STATUS% |
Open |
|
Pipeline |
%DEAL_PIPELINE% |
New Customers |
|
Stage |
%DEAL_STAGE% |
To Contact |
|
Created Date (this tag for Deals) |
%DEAL_CREATED_DATE% |
02/09/2021 |
|
Last Updated Date (this tag for Deals) |
%DEAL_UPDATED_DATE% |
04/21/2021 |
|
Unsubscribe Link (All Lists) Note: This personalization tag will add contacts to your Exclusion list, which will prevent them from re-subscribing to your list(s). |
%UNSUBSCRIBELINK%&ALL |
http://YOURACCOUNT.nurturelabs.io/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2&ALL |
|
Account Name |
%ACCT_NAME% |
John’s Account |
|
URL |
%ACCT_URL% |
https://help.nurturelabs.io/hc/en-us |
|
Created Date (this tag for Accounts) |
%ACCT_CREATED_DATE% |
02/09/2021 |
|
Last Updated Date (this tag for Accounts) |
%ACCT_UPDATED_DATE% |
04/21/2021 |
|
Address 1 |
%ACCT_ADDRESS_1% |
My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States |
|
Address 2 |
%ACCT_ADDRESS_2% |
My Other Email Marketing Company, 321 S. Main St, Chicago, IL 60405, United States |
|
City |
%ACCT_CITY% |
Chicago |
|
State/Providence |
%ACCT_STATE_PROVIDENCE% |
IL |
|
Postal Code |
%ACCT_POSTAL_CODE% |
60405 |
|
Number of Employees |
%ACCT_NUMBER_OF_EMPLOYEES% |
300 |
|
Annual Revenue |
%ACCT_ANNUAL_REVENUE% |
1,000,000 |
|
Industry/Vertical |
%ACCT_INDUSTRY_VERTICAL% |
Marketing |
|
Country |
%ACCT_COUNTRY% |
USA |
|
Social Submit Links |
%SOCIALSHARE% |
See below for each individual link URL. |
|
Facebook Like Button |
%SOCIAL-FACEBOOK-LIKE% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=163&l=-http–YOURACCOUNT.nurturelabs.io/index.php–Q-action–E-social–A-c–E-f7177163c833dff4b38fc8d2872f1ec6.41–A-facebook–E-likeWith link tracking off:http://YOURACCOUNT.nurturelabs.io/index.php?action=social&c=d9d4f495e875a2e075a1a4a6e1b9770f.43&facebook=like |
|
Share on Facebook Link/Icon |
%SOCIALSHARE-FACEBOOK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=156&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-ref–E-facebookWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=facebook |
|
Share on Facebook Link Only |
%SOCIALSHARE-FACEBOOK-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-ref–E-facebookWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=facebook |
|
Share on Twitter Link/Icon |
%SOCIALSHARE-TWITTER% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=157&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-ref–E-twitterWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=twitter |
|
Share on Twitter Link Only |
%SOCIALSHARE-TWITTER-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-ref–E-twitterWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=twitter |
|
Share on Digg Link/Icon |
%SOCIALSHARE-DIGG% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=158&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-ref–E-diggWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=digg |
|
Share on Digg Link Only |
%SOCIALSHARE-DIGG-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-ref–E-diggWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=digg |
|
Share on Reddit Link/Icon |
%SOCIALSHARE-REDDIT% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=161&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-ref–E-redditWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=reddit |
|
Share on Reddit Link Only |
%SOCIALSHARE-REDDIT-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-ref–E-redditWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=reddit |
|
Share on del.icio.us Link/Icon |
%SOCIALSHARE-DELICIOUS% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=159&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-ref–E-deliciousWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=delicious |
|
Share on del.icio.us Link Only |
%SOCIALSHARE-DELICIOUS-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-ref–E-deliciousWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=delicious |
|
Share on Google+ Link/Icon |
%SOCIALSHARE-GPLUS% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=160&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-ref–E-gplusWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=gplus |
|
Share on Google+ Link Only |
%SOCIALSHARE-GPLUS-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-ref–E-gplusWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=gplus |
|
Share on StumbleUpon Link/Icon |
%SOCIALSHARE-STUMBLEUPON% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=162&l=-http–YOURACCOUNT.nurturelabs.io/social.php–Q-c–E-44–A-m–E-41–A-s–E-5cd0dc36f71e9bd4099f74e8bf64c51b–A-referral–E-stumbleuponWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&referral=stumbleupon |
|
Share on StumbleUpon Link Only |
%SOCIALSHARE-STUMBLEUPON-LINK% |
With link tracking on:http://YOURACCOUNT.nurturelabs.io/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http–localhost/em/social.php–Q-c–E-32–A-m–E-32–A-s–E-76f410bb411339c68d07a4e2ccb16c7a–A-referral–E-stumbleuponWith link tracking off:http://YOURACCOUNT.nurturelabs.io/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&referral=stumbleupon |
|
Today’s Date(assuming today is Oct. 24, 2011) |
%TODAY% |
10/24/2011 |
|
Today’s Date + 1 |
%TODAY+1% |
10/25/2011 |
|
Today’s Date – 1 |
%TODAY-1% |
10/23/2011 |
|
List Sender Info |
%SENDER-INFO% |
My Email Marketing Company 123 S. Main St, Chicago, IL 60405 United States |
|
List Sender Info (single line) |
%SENDER-INFO-SINGLELINE% |
My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States |
|
Sender List Reminder |
%SENDER-LIST-REMINDER% |
You were added to this list when you purchased from our company. |
|
Contact’s IP Address |
%CONTACTIP% |
90.434.22.189 |
|
Contact’s List |
%LISTNAME% |
General List |
|
Contact ID |
%CONTACTID% |
23 |
|
Campaign ID |
%CAMPAIGNID% |
14 |
|
Message ID |
%MESSAGEID% |
26 |