NURTURELABS CXP: TIMING
Wait for the perfect amount of time – or until people are ready to move on to the next step of their experience.
Pull people to the stage of your automation that’s right for them. Wait until they’ve hit key milestones, then move them along their way.
Send each message at the right moment for each contact. Make sure you send at the times people are most likely to read.
Automation is stale. These are the guiding principles that will fix it.
People are different, and automation should give each person exactly what they need.
Smarter automation helps you build, so you don’t need to build everything one at a time.
Automations should update themselves, to save you the work of maintaining complex, powerful automations
You know your customers. You should still be able to add a human touch. Even as automation gets smarter, you still need to be the one who holds the reins.
Your business is different. Automations should optimize based on the metrics that matter to you – not just generic clicks and opens.
Automation controls more than messages – it manages everything (including your own team) that will affect the customer experience.
7 Main St.