NURTURELABS CXP: TIMING

How can you reach people at the perfect moment?

If your message shows up at the wrong time, it might get ignored. What if you could reach each persona at exactly the right moment?

Here’s how you can personalize timing today

How can you follow up at the right moment for each person? Today, wait steps and send time automation help you create better customer experiences.

Wait steps

Wait for the perfect amount of time – or until people are ready to move on to the next step of their experience.

Goal steps

Pull people to the stage of your automation that’s right for them. Wait until they’ve hit key milestones, then move them along their way.

Predictive sending

Send each message at the right moment for each contact. Make sure you send at the times people are most likely to read.

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The 6 principles of Nurturelabs CXP

Automation is stale. These are the guiding principles that will fix it.

Every person should get a unique experience

People are different, and automation should give each person exactly what they need.

You shouldn’t need to start with a blank slate

Smarter automation helps you build, so you don’t need to build everything one at a time.

The perfect experience changes over time

Automations should update themselves, to save you the work of maintaining complex, powerful automations

You know your business – you should still be in control

You know your customers. You should still be able to add a human touch. Even as automation gets smarter, you still need to be the one who holds the reins.

Ideal experiences change from business to business

Your business is different. Automations should optimize based on the metrics that matter to you – not just generic clicks and opens.

It’s not just messaging – it’s everything that affects your customers

Automation controls more than messages – it manages everything (including your own team) that will affect the customer experience.