NURTURELABS CXP: ROUTING
Group people based on the information they give you and the actions they take. Create separate experiences for each segment of your customers.
Get more control over your automations. See what works and give customized experiences without creating dozens of automations.
Pull each contact to the right stage of your funnel. Move people through your automations based on their goals – and yours.
Customize every message for each person who sees it.
Create unique pauses and send times, so that every message arrives at the perfect moment.
Automation is stale. These are the guiding principles that will fix it.
People are different, and automation should give each person exactly what they need.
Smarter automation helps you build, so you don’t need to build everything one at a time.
Automations should update themselves, to save you the work of maintaining complex, powerful automations
You know your customers. You should still be able to add a human touch. Even as automation gets smarter, you still need to be the one who holds the reins.
Your business is different. Automations should optimize based on the metrics that matter to you – not just generic clicks and opens.
Automation controls more than messages – it manages everything (including your own team) that will affect the customer experience.
7 Main St.