Segmentation
Don’t segment buyers by cohorts, segment by individuals.
The modern buyer generates such a large amount of data, it’s impossible for humans to keep track. But in order to send personalized communications, you need to understand what each person values, where they are in the customer lifecycle, and more. Customer Experience Platform tracks buyer preferences, behavior, and many custom attributes across the entire customer lifecycle, so you have the broadest possible data set for segmentation. Customize sends based on almost any parameter, so your messages are always targeted for the right audience.