EP 13: How Take Advantage of Intent Data in Marketing and Sales

EP 13: How Take Advantage of Intent Data in Marketing and Sales

Today on the Demand Gen Pod, Episode 13, Ryan discusses the importance and uses of intent data for sales and marketing. He explains that intent data helps understand customer needs and preferences, enabling personalized messaging. The two types of signals are explicit (web searches, content downloads) and implicit (social media interactions, online behavior). Intent data […]

EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects

EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects

Today on the Demand Gen Pod, Episode 12, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy and ethics, […]

EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement

EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement

Today on the Demand Gen Pod, Episode 11, Summary notes from Episode 11: Intent data can provide valuable insights and boost conversion rates in marketing and sales. Accurate and complete data is crucial for intelligent customer engagement and personalization. Data accuracy and completeness can be ensured through data validation, quality controls, regular audits, and data […]

EP 10: Why Are My Emails Going to Spam?

EP 10: Why Are My Emails Going to Spam?

Today on the Demand Gen Pod, Episode 10, The transcript discusses the frustration of emails going to spam and provides strategies to improve email deliverability. It covers factors that contribute to emails being flagged as spam, such as spam filters, sender reputation, and email content. The negative consequences of having emails marked as spam are […]