New year, new Pardot

New Year, New Pardot! Simple Steps to Cleaning up your Database.

Database cleanup – now there’s a term which really gets the juices flowing. As much as account maintenance in Pardot – or in any MAP – is really bleh, it’s crucial for so many reasons. Let’s look at some ways you can clean up your database – from reducing the number of contacts you have to removing old users. There are several tactics you can take to reduce your database in the short-term: Build a Read more…

The Jaggedness Principle

The Jaggedness Principle and Multi-Dimensional Nurture

Just over 70 years ago, artist Abram Belskie and obstetrician-gynecologist Robert Latou Dickinson designed Norma and Normman, two statues carved of white alabaster. They were based on the measurements of 15,000 men and women between the ages of 21 and 25 in an effort to represent the average man and woman. The results of their experiment would give way to the discovery of The Jaggedness Principle. Two years after they had debuted, On September 9, Read more…

Using fear in marketing

Takeaway Tuesdays: Using fear in marketing (and not screwing it up)

Boo! You know what scares me? A world without the profound knowledge of Neil Patel. He wrote a great article on using fear as a marketing tactic, but preventing it from blowing up in your face. Here are my takeaways: One of the best ways to walk a safe line while still using fear in marketing is to take advantage of loss aversion. Too much fear in your marketing messaging will only paint your business Read more…

WARMING YOUR WAY TO A GOOD REPUTATION

Takeaway Tuesdays: Warming your way to a good reputation

Warming your IP is a crucial first step in establishing a successful ISP. Here are some great tips from Experian to help. Of course, you’re only warming your IP when you have a dedicated IP. Aren’t sure if you do? Reach out to us and we can help! Whether you’re moving to a new Email Service Provider (ESP) or simply adding new IPs or domains to your current email program, ‘warming’ is one of the Read more…

3 outside the box ways

3 outside the box ways to use Custom redirects in Pardot

Pardot has some fancy tricks up its sleeves, and one of the most under-utilized ones are custom redirects. Pardot’s custom redirects allow you to track any link on your website or a third party site (for example, a link your Twitter page, a banner ad on a third party site, etc.). Clicks on the link will show up as an activity on a prospect’s profile. You can also view a list of all prospects who Read more…

Nurture cadence

Three Solutions for finding the Right Nurture Cadence for You

Frequently, I come across clients who are looking for the right nurture cadence. More often than not, I’ve found companies choose a length of time between sends and stick to it. Maybe that’s once a week, where those who engage are accelerated and sent the next touch 2 days later instead. Or, many times it’s every X number of days, whether they engage or not. There is no ideal number, and it all depends on Read more…

optimize emails for mobile

9 Ways to Optimize Your Emails for Mobile

  It’s now a trend: Smartphones have outsold computers in each of the last two years. This means people are beginning to depend more heavily on their smartphones than their PCs. And according HubSpot’s Slideshare presentation on The Science of Email Marketing, 80.8% of readers view their emails on mobile devices – be it phones or tablets. Recently, a Medscape study found a 53% higher click-through rate for mobile-optimized newsletters, and these numbers are growing year by year. So what’s the Read more…

Here’s What Sound Recording can teach us about Omni-Channel Marketing

I’ve been recording music for about 15 years. Long days, and nights, alone in my basement, bedroom, dorm room, and now music room (!), I’ve recorded about 300 songs which I’ve also written. Honestly this isn’t something I share openly with my professional side because I’ve never been one to shout about my talents. The more I’ve been thinking about it, the more I’ve realized how many large similarities there are between Omni-Channel Marketing and Read more…

Stop looking to others for the perfect email frequency

Stop googling it. While I’m thrilled you’ve stopped in, I’m going to give the TL;DR: Test and figure it out yourself. There really isn’t a perfect frequency. Many studies have been done on it and the reality is that it entirely depends on your brand, products, customers, sales lifecycle, ect. One thing which is consistent is that there is such a thing as too frequent, which is more than once a week or so. With most Read more…

How to block your own visits from Google Analytics

It can be extremely misleading when you’re working on new pages or a new site and Google Analytics is counting your page visits as you check your work. Here’s how you stop that from happening. Our advice is to get the IP addresses from everyone on your team (if that’s feasible). First, navigate to your admin panel, and under the third section, ‘View’, click on ‘Filters’    Add a new filter, then name it anything Read more…