EP 18: How to keep Your Marketing Automation Data Organized

EP 18: How to keep Your Marketing Automation Data Organized

Today on the Demand Gen Pod, Episode 18, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segmentation, […]

EP 16: Pro Tips for Successful Data Analysis

EP 16: Pro Tips for Successful Data Analysis

Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and utilize CRM tools […]

EP 15: AI-Based Email Marketing

EP 15: AI-Based Email Marketing

Today on the Demand Gen Pod, Episode 15, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when […]

EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

Today on the Demand Gen Pod, Episode 14, Ryan discusses duplicate records and why they occur in CRM tools like Salesforce. He gives examples of duplicates, such as parents and children sharing the same email address, or multiple purchase history records for one contact. Ryan explains how different marketing tools handle duplicates and the importance […]